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Why do most engines stick to 10 results per page? Studies in human-computer interaction show that:

This indicates the Pagination . Most search engines default to 10 results per page to balance loading speed with user experience. It tells you that you are on the first page, viewing the "cream of the crop" according to the algorithm. Xx Search Results 1 - 10 of 72

Showing offers a cognitive sweet spot. It signals: Why do most engines stick to 10 results per page