Indonesian youth are engaged and concerned about social issues, including education, healthcare, and environmental sustainability. Many young people are using their voices to advocate for change, whether through social media campaigns, protests, or volunteer work.
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Fashion is one of the most powerful arenas where Indonesian youth express who they are. Among Gen Z respondents, the highest spending interest goes to essential goods (51 percent) closely followed by fashion (48 percent), with clothing alone accounting for 20 percent of monthly expenses. Even amid economic pressure, Gen Z is willing to cut back on groceries and healthcare rather than abandon their style – a phenomenon that echoes the "lipstick effect" but driven by a deeper motivation: buying into an identity and values, not just products. Indonesian youth are engaged and concerned about social
Despite the many positive trends and developments, Indonesian youth face several challenges and concerns. Fashion is one of the most powerful arenas
Indonesian youth are digital natives, born and raised in a world where technology and social media have always been a part of their lives. As a result, they are highly connected and tech-savvy, with a strong online presence. According to a recent survey, 71% of Indonesian youth use social media to stay informed about current events, while 61% use online platforms to express themselves and connect with others.
The Digital Renaissance: Hyper-Connectivity and Hyper-Localization