Content tailored for specific hardware, such as virtual reality headsets or IMAX theaters. 2. Why Popular Media Relies on Exclusive Content
Popular media used to be a town square. Now, it is a gated community with multiple layers of security. Netflix’s Stranger Things is popular media, but the behind-the-scenes featurette? That’s exclusive. Taylor Swift’s music video is on YouTube (popular), but the 3 a.m. voice memo version is on a specific vinyl variant sold only at one Target in Nashville (exclusive). momxxxcom exclusive
Popular media is becoming more fragmented but also more interactive, driven by technological leaps. Content tailored for specific hardware, such as virtual