Rams argued that the world is filled with an "impenetrable confusion of forms, colors, and noises." To combat this, he proposed a return to purity. Simplicity: Removing the superfluous to highlight the function.
: For historical retrospectives and curated articles detailing his work at Braun, explore the Design Museum London archive. less but better dieter rams pdf
Rams did not view design as a tool to make a product look pretty. Instead, he viewed it as a discipline of utility. "Less, but better" was his rebellion against visual pollution and premature obsolescence. He argued that by stripping away the non-essential, the true utility and innate beauty of an object could step forward. His designs for radios, record players, and shelving systems were so pure that they served as the direct inspiration for Apple’s chief designer, Jony Ive, decades later. The Blueprint: The Ten Principles of Good Design Rams argued that the world is filled with
If you are a student or designer interested in learning more about his work, you might want to look for: The Rams-Foundation.org for official information. Rams did not view design as a tool