The contrast between their "work" also highlights the changing role of the fan. In the past, Sadie’s early career was about mass production for an anonymous DVD market. Today, her work—like Sins'—is more personal. Her husband is her business partner, she values the creative control, and she has embraced the MILF genre for her return. For Johnny Sins, work now means managing a global brand that extends far beyond any single video. It's about leveraging his meme-status, engaging with fans directly, and building a multi-platform empire.