profiledat includes a bot_flag (boolean). Use it to exclude automated traffic from your conversion metrics.

Allows users to create a customizable landing page, which acts as a "profile" to showcase multiple curated links on social media platforms. Customizable Branded URLs:

In 2026, Bitly acts as a central repository for digital interaction data. When a user creates branded links, customized QR codes, or landing pages (Bitly Pages), they create a "profile" of audience behavior. This data includes: