Eben Pagan Marketing: Step By Step Pdf 26 Better ((link))

Your marketing materials must clearly articulate both. If you only talk about the ideal future, you won't capture their attention. If you only talk about the pain, you will depress them. The magic happens when you connect their current pain to your vehicle for their future pleasure. Phase 2: Finding Your "Avocado" (The High-Value Niche)

: Continuously test headlines, price points, and checkout pages to optimize your baseline numbers. eben pagan marketing step by step pdf 26 better

Day 1: Problem story Day 2: Failed attempt story Day 3: Discovery story Day 4: Results story Day 5: Offer + deadline Your marketing materials must clearly articulate both