Accidental Growth Mika Tan

"Dr. Tan?" a tiny voice squeaked from below.

The business literature offers many examples. Strategy can emerge by accident in at least four distinct ways: product extension by accident (as when Procter & Gamble discovered a new use for Febreze through customer observation), accident of trial (Richard Branson stumbling into the airline business while trying to charter a plane), accident of personal pain (Kevin Plank creating Under Armour to solve his own excessive sweating problem), and accident of recognition (connecting two seemingly unrelated market needs). accidental growth mika tan