The tech giant entering the fray through acquisition and massive spending.
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Meanwhile, continued to build its reputation for prestige content. The sci-fi drama Pluribus —from Breaking Bad mastermind Vince Gilligan—became the most-watched series in Apple TV+ history , surpassing Severance , Slow Horses , and The Morning Show , and earning a 98% rating on Rotten Tomatoes. Severance itself remained a cultural phenomenon, alongside other Apple hits like Murderbot and the Jason Momoa–led historical drama Chief of War . Apple's streaming service is a small piece of a much larger $30 billion-plus quarterly Services business, allowing it to operate with a different financial calculus than traditional media companies. The tech giant entering the fray through acquisition
Major studios frequently finance and distribute films, but independent production companies often do the heavy lifting of ground-level development. Severance itself remained a cultural phenomenon