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Building a safe channel of trust so the client feels comfortable sharing their needs. Exclusivity:

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Finally, Ferreira dives into logic, or "Logos." After the customer feels the emotional desire, they need reasons to justify their purchase. This is where logical triggers come in, such as Choice, Contrast, Justification, and Guarantee, which help the customer confirm their decision with their rational mind. Building a safe channel of trust so the

Common examples include: