[Entertainment Content] ➔ [Social Media Trend/Meme] ➔ [Mass Cultural Adoption] The "TikTok Effect" on Music and Television
Linking entertainment content with wider media channels offers significant advantages for creators, businesses, and audiences alike.
Coined by media scholar Henry Jenkins, transmedia storytelling involves unfolding a single story archive across multiple media platforms. Rather than simply adapting a book into a movie, a transmedia approach ensures that each platform does what it does best. For example, a television series might establish the core plot, while an official smartphone game reveals character backstories, and a fictionalized social media account drops world-building clues in real time. Cultural Hooking
“Play it.”
Consider the resurgence of Kate Bush’s 1985 track "Running Up That Hill" after its inclusion in Stranger Things . A pivotal scene in a popular Netflix series.
Answer those questions, build the links, and watch your relevance soar. The chain is only as strong as its links—make yours unbreakable.
The Netflix phenomenon Wednesday features a scene where the main character dances to a song by The Cramps. Within days, users on TikTok paired the choreography with a sped-up version of Lady Gaga’s "Bloody Mary."
