The shift began as a creative outlet; Mori signed up for an adult acting class to break the monotony of her 9-to-5 job. This "extracurricular" interest quickly transformed into a career when she was cast as the lead character, , in Square Enix’s Life is Strange: True Colors (2021). Defining Career Roles and Digital Impact
: Brands partner with influencers to reach their target audience in a more organic way. If Erica Mori is an influencer, her career likely involves creating content that aligns with brands she's partnered with.
