Characterized by strong storytelling and iconic music.
As the years passed, Bollywood continued to evolve, reflecting changing social norms, cultural values, and technological advancements. The 1990s saw a significant shift towards more contemporary themes, with films like "Dilwale Dulhania Le Jayenge" (1995) and "Kuch Kuch Hota Hai" (1998) achieving massive success.
The Central Board of Film Certification (CBFC) became more stringent, making it difficult for these films to secure theatrical releases.
