Indonesia has a deep-rooted belief in the supernatural (ghosts, kuntilanak , genderuwo ). YouTube channels like , Malam Jumat , and Rahasia Alam Gaib produce short documentaries, reenactments, and vlogs of abandoned locations. These videos routinely amass millions of views, especially when uploaded on Thursday nights (traditionally associated with spirits).

Whether in cinema, on YouTube, or on streaming services, Indonesian audiences have shown a decisive preference for content that feels authentic and local. The success of films like "Jumbo," the popularity of domestic "sinetron" (soap operas) on free TV, and the dominance of local creators on digital platforms all point to a powerful trend: localization is the key to capturing the Indonesian market.