Ben Settle - Email Players 1 - 15 Jun 2026

But not just any emails. The "Email Players" newsletter—specifically the legendary first 15 issues—is the Rosetta Stone for understanding his contrarian, abrasive, and outrageously effective philosophy.

Refund requests kill momentum. In this issue, Settle reveals his "Stupid Tax" strategy. When someone asks for a refund, he gives it instantly—no questions asked—and then adds a P.S.: "Since you didn't get value, I'm going to assume you made an honest mistake. But to protect my tribe, I'm putting you on a 'do not sell' list. You won't be able to buy from me ever again." Result? People panic and withdraw the refund request. Why? Because being banned from a valuable resource hurts more than losing $97. Ben Settle - Email Players 1 - 15

You won't find outdated advice on software, platforms, or coding. The principles apply whether you use AWeber, Mailchimp, Klaviyo, or a basic Gmail account. But not just any emails