The trend isn't just "wellness"; it is "rooted wellness." Showing how a Chennai software engineer uses an earthen pot ( matka ) to cool water naturally, or how a Mumbai banker uses Nasya (nasal herbal oil), performs better than generic fitness advice.
India is the land of the Gita, the Quran, the Guru Granth Sahib, and the Bible. Lifestyle here is inherently spiritual, but not necessarily religious.
