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Audiences rarely watch television in isolation anymore. The "second-screen phenomenon" refers to viewers using smartphones or tablets while watching a show. Platforms like X (formerly Twitter), Reddit, and TikTok serve as digital arenas where fans live-tweet reactions, dissect plot twists, share memes, and build community in real-time. A show’s success is often measured as much by its trending status on social media as by its formal viewership metrics. Algorithmic Discovery and Virality