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The book meticulously covers traditional marketing theories while constantly updating them for the digital age. 1. The Evolving Marketing Mix (4 Ps to 7 Ps) Designing products that solve local problems.

Dr. Saxena emphasizes that marketing is not just about selling but about creating and delivering value. The 7 Ps framework provides a comprehensive way to plan these strategies: rajan saxena marketing management pdf46

: Co-authored with Shruti Saxena, this is the most up-to-date version available for purchase. rajan saxena marketing management pdf46

: Analyzes how festivals and family structures influence purchasing decisions. rajan saxena marketing management pdf46