To understand the modern female viewer, one must understand this dichotomy. She wants to press play on a silent vinyasa flow (Yoga Girl) and also binge an 8-episode arc about a girl losing her apartment due to gambling (Addicted Girl). She is both.

One of the most widely consumed categories of entertainment content among young women is “fitspiration”—a blend of “fitness” and “inspiration” that promotes exercise, healthy eating, and highly toned body ideals. With nearly 100 million posts using hashtags such as #fitspiration and #fitspo, and billions of views globally, this content saturates the feeds of teenage girls whether they seek it out or not.

Digital platforms are saturated with cinematic, slow-motion videos of yoga practices set to ambient music. This content functions as ambient entertainment, providing viewers with a sense of calm and vicarious discipline.

Some key takeaways from their rise to fame include:

The intersection of "Yoga Girls" and entertainment has not been without friction: