The most common format, compatible with almost all devices.
Holding a smartphone vertically is the most natural way humans interact with mobile technology. Forcing a user to rotate their phone to watch a horizontal video creates friction. "Mobi" formats eliminate this step, offering instant, full-screen immersion. The Dopamine Loop of Scrolling vs mobi videos
Viewed in stationary settings like offices, home desks, or classrooms. The most common format, compatible with almost all devices