From partnering with local charities to hosting cookie-decorating workshops, Nookies Originals is dedicated to making a positive impact on the world. Whether you're a cookie aficionado or just looking for a sweet treat to brighten up your day, Nookies Originals is a brand that will make you feel good.
The brand's journey is a classic entrepreneurial story. The name "Nookie" is actually a portmanteau of the founders' names: (Nikita Sernack) and Brooke Coleman. Nikita Sernack's path to creating Nookie was unconventional—while working in the events and hospitality industry, she started designing and making her own clothes. Her unique style proved so popular that her customers began asking where they could buy her creations, sparking the idea for her own label. nookies originals
However, the cost-per-wear argument is strong. If you buy a $40 fast-fashion hoodie that pills and loses shape in 6 months (roughly 30 wears), you are paying $1.33 per wear. If you buy a $118 Nookies Originals Blanket Shirt that lasts 5 years (roughly 300 wears), you are paying $0.39 per wear. Better for the environment, better for your wallet. The name "Nookie" is actually a portmanteau of
By introducing a surprise element to Nookie's Originals, the brand can create a fun and engaging experience for customers, while also driving sales and increasing brand loyalty. However, the cost-per-wear argument is strong