If you are looking to deepen your understanding of behavioral economics, I can provide more resources.
The really big problems are probably best solved obliquely rather than directly. In the complex systems we operate in, you don't intervene in direct opposition to the thing you're trying to challenge. Creativity is required in obliquity . Unconventional thinking is less likely to succeed on average, but when it does succeed, it's disproportionately valuable . alchemy rory sutherland pdf exclusive
To truly understand how alchemy works, we must look at instances where psychological framing completely defeated economic logic. The Red Bull Paradox If you are looking to deepen your understanding