In the 2010s, Malayalam cinema underwent a structural and thematic revolution, often referred to as the "New Generation" wave. Filmmakers like Lijo Jose Pellissery, Dileesh Pothan, Mahesh Narayanan, and Syam Pushkaran rejected conventional song-and-dance formulas in favor of hyper-realism and micro-narratives.
The surge in demand for Malayalam content can be attributed to the growing popularity of streaming platforms and the increasing interest in regional cinema. With the rise of platforms like Amazon Prime Video, Netflix, and Disney+ Hotstar, audiences can now access a vast library of films and TV shows from across India, including Malayalam productions. In the 2010s, Malayalam cinema underwent a structural