This separation of concerns is critical. It prevents the "I need to change the font color, so I have to deploy code" bottleneck. The visual editor also automatically generates plain-text versions and handles Outlook CSS hacks automatically—two tasks that developers despise.
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If you are building a modern web app, do not roll your own email. Do not use Gmail SMTP. Use MailerSend. Your users—and your on-call engineer—will thank you. This separation of concerns is critical