Sketchy Videos Work 2021
Mina, who taught media ethics, nodded. “Low production value signals ‘unfiltered.’ No one believes a 4K ghost. Too polished.”
A 2022 study by e-commerce researchers found that listings with sketchy-looking videos (handheld, no editing) sold items than those with professional photos or polished videos. Buyers reported feeling that the sketchy video was “more honest” about the item’s condition. Too much polish triggered suspicion of a scam. sketchy videos work
Massive green mascot causing chaos in an unedited office setting. Viral cult following; massive app download spikes. High-end drone footage of airplanes. Mina, who taught media ethics, nodded