Tell you in Tokyo.
Japanese Popular Culture and Contents Tourism – Introduction
The genre has also matured. While shonen (action for boys) remains popular, the 2020s have seen the rise of "seinen" (adult-oriented) anime. Series like Vinland Saga (philosophical violence), Spy x Family (cold war family comedy), and Frieren: Beyond Journey’s End (existential reflection on mortality) treat viewers as intelligent adults. Anime is no longer a subculture; it is mainstream culture, with Demon Slayer: Mugen Train briefly holding the record for the highest-grossing film globally in 2020.
While the dominance of Weekly Shonen Jump titles like (3.92 million copies) and My Hero Academia continues, the 2025 sales charts revealed a fascinating shift in reader tastes. The rise of romance-driven narratives was a key trend, with series like The Fragrant Flower Blooms with Dignity and Blue Box breaking into the top 10. The supernatural action hit Dandadan , which blends its genre thrills with a compelling romantic subplot, also saw a meteoric rise, jumping from the 18th position in 2024 to the top three.
