The impact has been swift. In May 2026, the first arrests were made under the TAKE IT DOWN Act, with two individuals charged for publishing thousands of AI-generated deepfake images of celebrities, elected officials, and private acquaintances.

Even if you are not a celebrity like Emma Stone, the rise of deepfakes poses a threat to the average individual. The barrier to entry for creating deepfakes has dropped to the level of a mobile app. Security experts note that "tools that once needed specialists to develop them are now easier to access," meaning anyone can become a victim simply by having photos on a publicly accessible social media profile.

The Act requires online platforms to remove reported NCII within or face severe penalties. Violators can face fines and imprisonment. The law enjoyed rare, unified bipartisan support, passing the House with a vote of 409 to 2, demonstrating that the era of using the "it's just AI" defense has closed.

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Intellectual property laws are still catching up to AI.