find social media content more relevant to them than traditional TV shows or movies [17]. Time Consumption : Gen Z spends 54% more time
AI is the elephant in the room. Generative AI (like Sora for video or Midjourney for images) is already being used to script, storyboard, and edit .
Some observers predict that AI will democratize content creation further, enabling anyone to produce professional-quality work regardless of technical skill. Others warn of a coming flood of low-quality, algorithmically generated content that will make it even harder for human creators to find an audience. The most likely outcome is somewhere in between: AI will become a powerful tool in the creator's toolkit, augmenting rather than replacing human creativity, but also fundamentally changing the economics and practice of content creation.
This is leading to a . Just as cable bundled channels, we now see companies like Verizon, Amazon, and Apple bundling Disney+, Hulu, and Max with phone plans. Meanwhile, in the gaming sector, the model has shifted entirely from $60 boxed products to free-to-play (F2P) supported by microtransactions (skins, battle passes, emotes). Fortnite and Roblox are not just games; they are social platforms where entertainment and media content—from live concerts by Ariana Grande to movie trailer premieres—is consumed within a virtual economy.