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Behind the scenes of all this content and chatter was an invisible but powerful force: artificial intelligence. The week of May 3, 2024, coincided with a major industry survey conducted by Variety and HarrisX. The results, which were analyzed around that time, revealed that a staggering of U.S. media and entertainment executives indicated their companies were either exploring, testing, or actively deploying generative AI. Nearly half had already implemented it in several business areas. Perhaps the most significant underlying theme of the
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