and its portrayal of the state’s secular fabric, which has become a flashpoint for political leaders like Chief Minister Pinarayi Vijayan.
This study provides insights into the dynamics of viral videos and social media discussions within the Malayali community. The findings have implications for our understanding of online community formation, social media influence, and the role of viral content in shaping public discourse. As social media continues to evolve, it is essential to examine the impact of viral videos and online discussions on communities and society at large. mallu mms scandal clip kerala malayali