Saves on bandwidth by not loading heavy video ads.

For users seeking an uninterrupted experience, the options are limited:

The growing popularity of ad blockers like the ITVX Ad Blocker has significant implications for online streaming services. On one hand, ad blockers can help improve the user experience, making it more enjoyable and engaging. On the other hand, ad blockers can also impact the revenue streams of online streaming services, which often rely on advertising to fund their content.